Swedish Helmet Technology Innovator MIPS Enlists Services of Next Level Sports Management

SAN JUAN CAPISTRANO, Calif. (January 9, 2019) – MIPS AB, the Swedish-based innovator of the MIPS Brain Protection System (BPS) protection technology, announced today that Southern California-based Next Level Sports Management has been enlisted to support the brand’s marketing and public relations efforts for the motorcycle industry. Next Level will work directly with MIPS AB in a continued effort to raise awareness of the groundbreaking Multi-directional Impact Protection System (MIPS), particularly in the North American market.

Next Level Sports Management will leverage its decades of experience handling multiple clients within the motorcycle and greater powersports industry to bring an unwavering commitment to MIPS’ public-facing efforts. Collectively, this effort will focus on bringing enhanced education and knowledge to the domestic audience within the motorcycle industry by focusing on the critical importance of rider safety, and the proven scientific technology surrounding MIPS, which is already integrated into many helmets currently available in the marketplace.


“Next Level’s experience and presence within the motorcycle industry is exceptionally important to the overall effort of growing MIPS’ presence in America,” said Johan Thiel, CEO, MIPS. “Their involvement will allow us to enhance our marketing and public relations efforts by connecting with the most prominent members of the media, who can then tell our story to our target audience, while also providing multi-faceted levels of communication to expand our reach.”


MIPS is already one of the most widely adopted ingredients for helmets within the equestrian, cycling,  and snow sports industries, where the technology has transformed the way competitors and enthusiasts protect themselves. By taking advantage of this distinction, Next Level will not only aid in MIPS’ critical presence within the motorcycle media landscape, but will also assist in the development of elements that will allow the science behind the technology, and the story of MIPS to reach consumers first hand.


“With its science-driven development MIPS has introduced one of the most revolutionary elements of helmet technology across an impressive array of sports,” said Tony Gardea, CEO of Next Level Sports Management. “Despite being one of the most recognized ingredient brands in the manufacturing of helmets, there is still a much-needed opportunity to bring enhanced exposure to the technology within the motorcycle marketplace. It is our goal to drive MIPS’ presence within the two-wheel landscape and elevate its awareness to the same level seen across so many other disciplines.”


For additional information about Next Level Sports Management, or for media requests surrounding MIPS, please contact Scott Roegner at scott@nextlevelsportsinc.com or call (949) 365-5750.



About Next Level Sports Management:

Next Level Sports Management is a Public Relations, sports marketing, advertising, social media and athlete management firm specializing in the action sports and motorsports industries. Under the direction of founder Tony Gardea, Next Level offers a wide variety of professional services custom tailored to fit the needs of its clientele. From event-specific or cause-related PR and social media to sports marketing, advertising and athlete representation, Next Level has the resources to assist companies large and small. For more information visit NextLevelSportsInc.com and follow on Facebook, Twitter and Instagram.


About MIPS:

MIPS specializes in helmet-based safety and protection of the brain. Based on an ingredient brand model, MIPS Brain Protection System (BPS) is sold to the global helmet industry. MIPS solutions are patented in all relevant markets and are based on more than 20 years of research and development together with the Royal Institute of Technology and the Karolinska Institute in Stockholm, Sweden. MIPS is the world leader in this field. The company’s headquarters, with 26 employees in research and development, sales, marketing and administration is located in Stockholm together with the test facility. For more information, visit mipsprotection.com.