
MX Sports — Raycin Kyler National Media Push
A historic moment for the sport of motocross saw a female capture an “open” class title for the first time at the legendary AMA Amateur National Motocross Championship, also known as Loretta Lynn’s. The single-largest motocross event on the planet is a spectacle unto itself, but the triumph by 11-year-old Floridian Raycin Kyler signified a groundbreaking opportunity not only in the scope of the sport but also in the continued rise of female athletes.

Mips Safety Symposium
Educated media, athletes, and industry leaders on rotational motion and helmet safety with a first-of-its-kind symposium — generating 11.5M+ impressions and elevating Mips’ leadership position.