Kawasaki Teryx 4/5 H2 Press Introduction
Overview / Challenge
To debut a groundbreaking vehicle — the Kawasaki Teryx 4/5 H2, boasting a class-leading 250-horsepower 999cc In-Line 4-Cylinder supercharged engine — Kawasaki needed a press launch that matched the product’s scale. The challenge: create an unforgettable experience for media, influencers, and athletes that highlights the machine’s raw power, precise control, and stability in real-world conditions.
Approach / Solution
Next Level coordinated every detail of the high-profile press event, ensuring a seamless experience from start to finish:
Pre-event logistics: Managed accommodations, route mapping, photo/video teams, digital creative, permit applications, catering, media travel, and the delivery of 15 units to the ride site.
Location selection: Plaster City, located east of San Diego, was chosen for the ride portion of the event thanks to its rugged desert terrain, which is ideally suited to showcase the Teryx H2’s unique performance features — demanding trails that emphasized power, traction, and stability.
Media experience: Developed a multimedia presentation shown at Kawasaki’s Foothill Ranch venue, facilitated product walk-throughs with Kawasaki product managers, and coordinated hands-on test rides across the challenging route.
Attendee engagement: Managed arrivals and schedules for top media outlets, influencers, athletes, and even celebrity guests. Journalists rode alongside Kawasaki ambassadors, gaining firsthand product insights in a high-energy, authentic environment.
(L to R) Carson Wernimont, Zach Kisman, “Stone Cold” Steve Austin, Jeremy McGrath, and Rhowan McGrath
Attendees
Influencers, Athletes & Celebrities: Carson Wernimont, Zach Kisman, “Stone Cold” Steve Austin, Jeremy McGrath, Rhowan McGrath, Axell Hodges.
Media Outlets: Dirt Wheels, UTVGuide.net, TFL Off-Road, UTV Off-Road Magazine, Deranged Off-Road, UTV Driver, Ride Apart, ATV.com, Car & Driver, Men’s Journal.
Results / Impact
9 written stories published, with a combined reach of 119.5M+ readers.
8 YouTube videos released, generating 280,849 views.
29 social posts from attending media, reaching a combined audience of 290,400 followers.
Secured broad coverage across endemic, automotive, and lifestyle outlets, establishing the Teryx 4/5 H2 as a game-changing machine for the side-by-side market.
“This is a complete machine. It handles any type of terrain. All machines in this class are fast, but the Teryx is able to keep traction everywhere.”
“The engine in the Teryx4 H2 is writing the checks, but the chassis is cashing them. Yes, it’s fast, but it also has so much control — the chassis and suspension are like a cheat code.”
