Kawasaki Global Marketing Analytics

Approach / Solution

Next Level designed and implemented a comprehensive analytics program that brought clarity and consistency to Kawasaki’s global marketing operations:

• Established a robust data pipeline that centralizes data from over 60 different sources, including web, sales, social, earned media, paid media, co-op marketing, and more.

• Optimized data efficiency by re-structuring and cleaning Kawasaki's model-level marketing data to better support reporting and analysis.

• Built custom dashboards that visualize data from across departments and marketing channels into a cohesive and digestible format for stakeholders.

• Integrated PR and media monitoring with paid advertising, social, and lead management performance.

• Facilitated global collaboration, coordinating directly with more than 10 different Kawasaki distributors in building our global analytics program, navigating in multiple languages to ensure accuracy and alignment.

• Incorporated advanced tools into the process, including Google Analytics, Adobe Analytics, Baidu, Sprout Social, Meltwater, Google BigQuery, Funnel.io, and Tableau.

• Delivered live reporting support for high-stakes campaigns, including Kawasaki’s RIDGE SXS Super Bowl 58 commercial.

Results / Impact

• Delivered a single source of truth for global marketing performance.

• Empowered Kawasaki to optimize budgets and prioritize high-impact channels with confidence.

• Supported record-breaking product launches with real-time insights and campaign tracking.

• Developed an interactive suite of dashboards to analyze the sales and marketing performance of Kawasaki’s entire model lineup — including two-wheel, four-wheel, personal watercraft, off-road, and electric/hybrid models — across global markets.