Ryan Dungey Foundation – “Opportunity Awaits”
Overview / Challenge
The Ryan Dungey Foundation sought to host its first-ever fundraising event, Opportunity Awaits, with the dual goals of raising money for children’s charities and uniting the moto community. The challenge: build and execute everything in less than three months.
Approach / Solution
Next Level worked side by side with the Foundation and key partners to bring the vision to life:
Created the event branding, logo, and graphic package (print and digital).
Built a custom online registration and fundraising platform.
Executed an integrated communications plan across PR, social media, email, and partner networks.
Secured support from top riders (Ken Roczen, Jeff Emig, Cooper Webb, Colt Nichols, Haiden “Danger Boy” Deegan, and more) to create fundraising teams.
Coordinated on-site activations including Stacyc/Strider demos, dealer booths, and RD Coffee hospitality.
Results / Impact
500+ attendees at Fox Raceway.
$75,000 raised for St. Jude Children’s Research Hospital and All Kids Bike.
27 media placements reaching 31M+ potential supporters.
Broad social amplification from athletes and partners, exceeding 4.5M followers.
The event’s success created a blueprint for future fundraisers and secured additional invitations to host ride days nationwide.
